About Us
We are a company specializing in providing market research and business intelligence services using generative artificial intelligence. Our client portfolio includes companies, organizations, and government agencies, and we are known for our professionalism, dedication, and technical expertise in every project we undertake.
Our Services
Competitive intelligence reports.
Quantitative and qualitative research.
Stakeholder mapping.
Organizational assessments to identify gaps.
Program evaluations through data collection and analysis.
We have worked in North, Central, and South America, which has allowed us to understand the different work cultures and adapt to them.
Our Team
Centroamérica Research began operations in 2018, and since then we have been involved in various research projects in the areas of economic growth, human capital development, innovation, and technology.
Carlos José Mendoza Alvarenga
Economist with an MBA and a specialization in market research. With over 15 years of experience in managing and monitoring projects related to economic growth, vocational training, market research, and conducting assessments for institutional strengthening.
Carlos Eduardo Viscarra
An IT professional with over 20 years of experience in web technologies, custom development, software implementation, and e-learning platforms.
Rogelia Varinia Arévalo
She holds a master’s degree in Political Science and Social Sciences and has a background in information technology. She has worked in the government sector, international organizations, and academia on the management and implementation of innovative projects involving inter-institutional collaboration.
Services
Market Research
Our company provides research and business intelligence services using quantitative and qualitative methodologies to identify trends, map key players, and pinpoint business opportunities. We create customized reports for our clients using generative artificial intelligence, providing them with the best possible guidance for strategic decision-making.
International Trade Consulting
We provide technical consulting services for the export of goods and services. We conduct assessments of export capacity, identify areas for improvement, and develop action plans for international expansion and promotion in international markets. We also offer the following services: arranging business meetings, providing logistical support for market visits, and facilitating participation in trade shows and trade missions.
Diagnosis and identification of organizational gaps
We conduct organizational needs assessments to identify training gaps and enhance organizational and operational capacity, designing the necessary training plans to achieve greater professionalization and impact on your workforce.
Program Management and Evaluation
We have gained extensive experience in managing and evaluating results for dynamic projects, identifying insights that contribute to better impact measurement and interpretation of results, as well as managing the operational plan.
Portfolio
Blogs
Primary or secondary research? Which should I use?
When undertaking a market research project that involves data collection, one of the first questions that arises is whether to use primary or secondary research. What factors should be considered when making that decision?
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